The seventh imperative

The first imperative is to be aware—aware of the market, of opportunities, of who you are.

The second imperative is to be educated, so you can understand what’s around you.

The third imperative is to be connected, so you can be trusted as you engage.

The fourth imperative is to be consistent, so the system knows what to expect.

The fifth imperative is to build an asset, so you have something to sell.

The sixth imperative is to be productive, so you can be well-priced.

The seventh imperative is to have the guts and the heart and the passion to ship.

~Poke The Box

Delivering Value

As I read “The Google Story” (I already read it twice) and I always feel inspired how Google has emerged as a giant and it’s spectacular rise over a period of time that has become the hottest business, media and technology success of all time… Amazing… Fascinating story. If you are in the internet marketing industry and you haven’t read it then I strongly recommend to read it…

Great story which has build total brand value by innovating to deliver customer value and customer leadership faster, better, and more completely than the competition. I like the way they build brands and make the world a little happier by bringing their best to us. Their mission to organize the world’s information and make it universally accessible and useful has become a synonym for search and driving the world’s information handy.

I like the Google Philosophy: Never Settle for the best.