Expertise

Expertise is typically over-rated. Sometimes you have to rely on feedback to grow.

My first SEO website had a serious error which earned me a chastising email, which at that the time didn’t feel so good. I responded to his email and fixed the error and today, the sender does not remember writing that email and has a big promotion for my site on his website.

If you care and are receptive to feedback appropriately, eventually the market will help sort things out for you. People will come across your work and suggest helpful tools and ideas. Some will be rude, some will be condescending, and some will be generous and kind.

But if you keep everything in your head then you can’t expect anyone else to appreciate your genius or trust your knowledge - they don’t know it exists.

Ignorance can be an advantage, and feedback an incredibly useful tool. It allows you to share the journey, which helps make writing accessible to beginners. And it allows you the courage to do things you would not do if you waited until you already knew everything, especially because as you learn more, you learn how much you don’t know.

~Aaron Wall