Walks of My Life

“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.” Paul Gillin, author of The New Influencers

The 4e’s of leadership is the leadership model that helped make Jack Welch the greatest CEO of his day, and GE the most valuable corporation in the world. In his 20+ years at the helm of General Electric, Welch transformed a mature manufacturing company into an ageless, services juggernaut. He increased the value of the company more than thirty times over, and under his leadership, GE turned out more Fortune 500 CEO’s than any other company in history. He said “the smartest people in the world hire the smartest people in the world,” but looked for much more than smarts. The 4e’s helped him to find and develop leaders that would live up to GE’s high-octane, performance-based culture. Those that scored high in all four “e” categories (e.g. the 4e Leader) were the ones that would help him fulfill his goal of building the world’s most competitive organization. THE 4E’s: • Energy . Welch says individuals with energy love to “go, go, go.” Everyone knows these types, the ones wi...